Cyberlocity and its methodology came into being by questioning the status quo in the retail automotive world. Many of the business practices seemed archaic and there was no flow in regards to day to day operations.
I also really despised the “old school” car sales stereotype and everything that went with it.
I knew I had to start with..
I firmly believe that the retail automotive world is an excellent long term career choice and the negative stereotypes had to go away.
I committed myself to creating what I now call an upbeat, positive, High-Performance Business Culture.
This culture had a core foundation of new era training, recruiting and growing people every single day. We created a culture of professionalism that embraced change. A place where the sum was greater than the whole. In other words a true team with synergy.
As many of you reading this may know, The retail automotive dealership is a complex business model with numerous self-sustaining businesses under one roof. In most dealerships, you have a new car department, used car department, finance department, a service department, parts department, and a business development center or internet department.
What seemed very odd to me was that all the departments operated as separate businesses with everyone competing internally for the customer’s business. This did not seem very effective or efficient with all these moving parts. In my opinion, it is actually dysfunctional
I knew there was a better way that would be a WIN/WIN for all while everyone succeeded abundantly.
What would make this all possible?
The answer was simple, I needed to align and synchronize all the departments with effective, written processes and procedures at their touchpoints.
The initial traction obtained from the new culture and the Process Implementations developed into Synergy and then Momentum.
I knew I needed more fuel to further utilize the synergy and momentum for optimal performance.
The fuel source would be…
Now it always perplexed me why so many dealerships were spending huge dollar amounts on mediums like TV, Radio, and Print. We live in an age where people DVR their programs or watch Netflix.
Radio has become overly fragmented and inconsequential with the advent of the iPod. Music streaming services like Pandora and Spotify have taken the rest. Who reads a newspaper or magazines?. Most print mediums are on life support these days.
This gives us Direct, Digital, Social and Content Marketing. I knew that this is where the buyers in the sales funnel were and better yet I could truly measure ROI for all these mediums.
There was one more thing needed to optimize the performance of the People, Processes, Synchronization, Marketing and Advertising.
Elite BDC Operations.
We needed a Hub to feed all this synchronization, synergy and continue to propel the momentum to further heights. An elite Business development center was the answer.
Only this BDC was going to be a true profit center and hub for all of the marketing/advertising that was driving the incoming sales and service traffic.
This acceleration formula created incredible results everywhere it was adopted that I humbly coined the term “Cyberlocity” in order to define it.
“Cyberlocity is harnessing and utilizing the forces of People Process, Synchronization, Synergy and Marketing to create massive Business Momentum”
Bob Collins is the Founder/President of Cyberlocity and has been a retail automotive professional spanning 27+ years as a salesperson, sales manager, general sales manager, finance manager, BDC director, Marketing/Advertising director General Manager and Dealer.